The COVID-19 pandemic has disrupted healthcare around the world on a scale not seen since the Second World War. With certain services such as intensive and acute hospital units overwhelmed by demand, widespread suspension of elective care, a drive to keep patients away from clinics and walk-in centers to prevent…

It hasn’t gone unnoticed that several of the countries most admired for their response to the COVID-19 pandemic — New Zealand, Taiwan, Finland, Denmark — have one interesting thing in common. Female leaders. This could of course just be coincidence. But the way the pandemic response in those countries…

The marketing of healthcare and medical services has always stood out as a discipline with its own unique characteristics and challenges. Unlike most mainstream commercial marketing activity, the end goal of healthcare marketing is not to simply drive sales and make money (although, of course, the financial imperative is…

Conversations about how to improve healthcare delivery tend to pay a lot of attention to innovation and the need for futuristic thinking. This is especially true in the context of how healthcare services the world over can meet some of the biggest challenges they currently face —…

For previous generations, undergoing surgery and going into hospital were absolutely inseparable. In the majority of cases, an operation also meant at the very minimum an overnight stay in a hospital as an inpatient. Indeed, being admitted for a procedure depended as much on the availability of a hospital bed…

When I was writing my last article about how strong leadership could turn the COVID-19 pandemic into an opportunity to achieve progressive change in healthcare, I couldn’t have imagined that my home city of Beirut was on the brink of another disaster. It is hard to put into words the…

Not surprisingly, plenty has been written already about leadership in healthcare during the COVID-19 pandemic. The biggest global crisis in a generation has shaken our healthcare systems to their foundations. …

There’s an old saying that necessity is the mother of invention. If that is true, then healthcare has some interesting and exciting times ahead. Around the world, modern healthcare systems have never before been put under the kind of pressure they have faced through the COVID-19 pandemic. …

So much has changed in the past few months. …